Archive for: February, 2023

Exploit This Little Know System For Getting Free Local Business Advertising on Google

Feb 07 2023 Published by admin under Uncategorized

Who else would be interested in getting free advertising on Google? No, this does not involve Google AdWords, nor is this some sort of scam. It is called Google’s Local Business Center and you can find out more about how to use this to your advantage.As a small business or a website that really only targets a small local market, you may often question why you need to pay for Google AdWords or use search engine optimisation on your website to make sure you rank on the first page of Google, when really you only want the people in your local area to find your business.Well, Google Local Business Center allows you to do just that. You can create an account with Google by visiting their website: Google.com/local/add.Once you are logged in, you can start to entering the details of where you business is located, what your contact details are and also define the map location of your business using Google Maps. What you wanting to do is make sure your office location is defined, because this is how Google will determine when it will display your business advert.The most important part of setting this up, is to define the categories that you want you advert to display on. This is somewhat related to keywords someone might type in to Google to find the products or services your business offers. Google has preset categories that you can use. Simply start typing a keyword that relates to your business.For example, if you are a physiotherapist, then you might select the category “Physical Therapist”, which will appear as soon as you start typing in “physio” into the Category section. You can select multiple categories (up to 5 in total). What this means, is that if you have set your suburb location to “Suburb A” for example, and someone types in “physiotherapist suburb a” into Google, then your listing you have created will appear.Depending on how competitive the particular suburb you are targeting is, your advert may not appear on the first page of local business results. That is why it is generally better to target smaller suburbs or your local area. So setting Sydney as your suburb location would mean that you would have a lot of other businesses or websites advertising.Once you adverts are setup, you will be asked to verify that you are in fact the correct business owner that should be submitting this advertisement. After that, your adverts will start to appear. You can test it yourself by opening a separate browser window with Google and typing in your business keyword and the location.Remember, to promote your website, but if you don’t have a website just yet, this system will work just as well for you. Now, just to be clear, your advert will only appear when the keywords relating to your selected category and the suburb you nominated are typed in together on Google, otherwise your advert won’t appear. For a more advanced keyword advertising, you will need Google AdWords.So there you have it – advertising that doesn’t cost you a cent, and could potentially yield so many more hits to your website or calls to your business. And the best part, is that they will all be in your local area, which means local customers or clients. And you could possibly have 1st Google page ranking, and it hasn’t cost you or your business a cent.HOT Tip: If you are able to offer discounts or special offers to differentiate your business, then you can set these discounts up using the coupon tab in the Google Business Center. These coupons people can obtain when they click on your advert from Google and print off and bring in to your business. This can be a great way to measure the success of this advertising.

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Scope of Digital Marketing and Its Career Opportunities in India

Feb 07 2023 Published by admin under Uncategorized

Organizations in India are changing their marketing strategies. From the time of traditional ways of marketing, today, every organization’s key marketing strategy is digital marketing. The scope of digital marketing is so vast in India, it has created an array of career opportunities.With almost a fourth of the country’s population holding a smart phone in their hands with unlimited internet access, marketing agencies are finally realizing how important it is to concentrate their budget and resources on digital marketing in India, especially its mobile marketing aspect. Long gone are the days when companies with their sky high marketing budgets used to think about just billboards and hoardings, print media ads, TV and radio ads, etc. To stay ahead of the competition and survive such competitive times, a lot of startups are not even thinking about traditional marketing.Companies, whose sole purpose is to promote their brand name, are trying to push their product or service, especially through advertising on social media platforms. On the other hand, companies who’re trying to sell their product or service are doing it through, “Pull marketing”, i.e., advertising on search engines, where the users or the consumers know their requirements. This example may not always be true.Now, talking about the career opportunities in digital marketing in India, there are a lot of fields in online marketing you can choose from. Some of them are, search engine optimization (SEO), pay per click (PPC), social media marketing and optimization (SMM & SMO), email marketing, content marketing, digital analytics and many more. The scope of internet marketing in India is so vast, it has spread from metropolitan cities to tier 2 cities in India. You don’t really need a degree to start your career in internet marketing, but to expertise in any aspect of digital marketing, from your journey as a digital marketing intern to digital marketing manager, you need professional guidance.Let’s discuss job roles once you have decided on your specialization.Search Engine Optimization Manager: As an SEO manager, you’re responsible for optimizing the website for ranking higher in the search engine results through on page as well as off page techniques.Pay Per Click Manager: A PPC manager manages the marketing of the desired website pages on a search engine or even social media, trying to get a lower cost per click (CPC).Digital Analytics Manager: As a digital analytics manager, you’ll be expected to analyze data from all possible relevant sources and bring necessary changes to the digital campaigns.Read more about the scope of digital marketing in India.

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Search Results

Feb 07 2023 Published by admin under Uncategorized

#EANF#

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